How a story sounds to Chinese customers is central to your success in the Far Eastern market. To tell your story effectively, you need to know your target audience well. This is the essential element of good storytelling in the Chinese market, regardless of whether you are presenting your products online, in traditional advertising or PR.
I tell the story of your company or your products and services in an original and captivating way: Chinese customers have a completely different way of life and thinking than those in the West. I will be happy to help you identify your strengths for Chinese consumers.
I am also pleased to dig deeper to extract the associated emotions of your story or brand and to convey them appropriately for the Chinese cultural context. This is also particularly important when developing slogans or product names.
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